It is a statistical identification system that provides information about the trend of people behavior through a set of traits and personal characteristics.
These are two objective, sequential surveys that collect information from choices or preferences, directing responses to behavioral factors. These statistical results are confronted with psychological theories, corporate experiences and people's daily lives.
Because we need to identify the differences that exist in people's behaviors to understand the reasons that drive us to act differently from each other.
This visibility enables us to provide improvements in communication, promote self-motivation and recognize strengths for personal and professional development, bringing more quality of life for all; thereby, this will improve the quality of services and products.